Thursday 25 February 2016

Deconstruction: Typography in Film Noir



Hotel Noir, released in 2012, uses this style for its titles and trailer. It contains two staple motifs of film noir, smoke and monochrome. However, the use of a sans serif block font is a fairly recent convention. It is seen in several modern film noir movies, perhaps in an attempt to appeal to action fans, as this style (block font with metallic effects) is used mostly in gritty action movies. This can be seen here and in Gangster Squad's promotional material.
However, looking at older, more traditional film noir movies, one can see that this was not always the case. In these examples, some other styles are used.
This example uses a slanted, striped font. Striped fonts were common and most likely used to resemble the neon signs of the time in which these movies were set, the stripe being the space between the neon tubes. It is an interesting effect, one that would be easy to do, but an effective minimalist representation of a neon sign. It can also be interpreted as an art deco style.
This one is interesting for its use of a delicate cursive font for one word and a blocky serif font. They are a stark contrast to each other, making the title stand out.

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