What I really liked about this introduction was that it was really creative, each picture was simple but stood out in bold black pen.
The way the images gradually get closer into the details of the face, by getting bigger, makes it seem as if it's zooming into the person's face. This enhances the effect of the sinister smile and black tear. Giving the overall introduction a sense of eeriness, and as a consequence would be more suited to a horror genre of film.
Paralleled diegetic sound of paper flickering is used as well as the low beat non-diegetic sound at the end, appearing at the same time as the last picture of the flipbook and production title, which makes it more dramatically effective and ominous.
Serif typography conforms to the convention horror, as it's often used to represent religion or the supernatural. However, it is in the right hand corner, tucked away from the main focus image. Arguable this could be too small and isn't as prominent in the frame, however it doesn't obscure the flipbook.
The logo itself is a sans serif, block like font. It is all one colour and has no effects such as drop shadows or wear and tear, making it appear somewhat out of place against the cityscape backdrop, which has a pencil-like quality to it.
The cityscape appears in sections. It flickers slightly before moving on to the next section. This combined with the dark background and faint buzzing noise creates the effect of an old neon sign. Neon signs are a common motif of the 1950s, and a similar effect to this could be used for our production logo.
As the smoke moves across the screen from left to right each of the letters appears. This is a simple effect but still looks professional. The font used is Sans Serif. The white font contrasts with the black background this would be good for film noir as they are normally in black and white. Smoke is also often used in the film noir genre.
The length of the production company intro is 8 seconds long. Therefore, the audience won't get bored. There is no music or sound to accompany the intro but this also allows for tension to build up which fits in with the horror genre. The name 'Exposure' also links with the horror genre. Exposure means having no protection from something that may cause harm in the horror genre this would be the killer. Therefore, when we create our production company the name should link with our film noir genre.
Research into professional companies give us insight into what sort of existing film distribution companies would produce and market.
New line cinemas, is a subsidiary of the Warner Bros film production company.
History
The company was founded in 1967 and has continued to thrive for around forty years.
In 2008 they became a unit of the Warner Bros entertainments with the intention of increasing their film performance and co-ordinate functions, although they keep all production and business affairs separate.
Highest grossing films and most recent films
Since 2008 after their alliance with Warner Bros entertainment, they went through a successful period when they released The Lord of the Rings, The Hobbit trilogy and the Conjuring.
Their most recent famous films are:
Hot Pursuit (2015)
San Andreas (2015)
The Hobbit: battle of the five armies (2014)
Annabelle (2014).
Genre
The genre of films New line Cinema produce are broad as they have explored different films genres, from romantic comedies to many sub-genres of horrors.
Therefore it makes sense for the production company introduction to be generic and not be genre specific. However, the majority of the films that they have produced have been horrors.
Deconstruction
What I thought was effective about the standard introduction for New Line Cinemas was it's simplicity, which can be generalised to many over many genres.
Lighting
A low-key lighting, coming from one source emulates the lighting of a film projector, which shines from behind a film reel ribbon. Thus generates an old cinematic feel, which makes this non-genre specific as all films are intended for the cinema.
Typography
The logo is a combination of text and a main image. The text is a capitalised "NEW LINE CINEMA" that is white with serif font. This makes it stand out on a dark background and clearly focuses in on the "NEW LINE CINEMA", also the use of serif font tells us that this is an old company which it is, enhancing the old cinematic theme.
Logo
The appropriate use of black the film reel ribbon goes well with the old cinematic projector theme. The centre consists of a rectangle with two film rolls on either side, the second roll to the left is diagonally slanted at the top. The whole thing is lit by a bright blue shadow coming from behind the rectangle and rolls, this makes it stand out and ensures that it does not fade into the black and so making it stand out.
Sound
High pitched, classical, stringed music accompanies the introduction which establishes a traditional film production company, rather than using a modern sound track or other sound effects, which would suggests a more modern and newly formed film company.
Variations: Final Destination 3
Effectiveness for Genre: Supernatural/Slasher horror cult film
Changing in variations of smoky reds, orange, yellows then purples colours gives off the image of fire and danger.
ominous and slow music, generates tension and a sense of impending doom.
The film rolls are shiny, giving off an metallic appearance, suggesting an industrial environment setting and a violent element to the film.
Evaluation
New Line Cinema Production company has a wide range genres which they have explored in their cinematic productions, and have no one key established genre in which they exclusively cater to. This enabled them to maximise creative opportunities in the film industry, and create films of any genre, including film noir.
