Friday, 30 October 2015

Deconstruction of a school production company logo


The logo itself is a sans serif, block like font. It is all one colour and has no effects such as drop shadows or wear and tear, making it appear somewhat out of place against the cityscape backdrop, which has a pencil-like quality to it.

The cityscape appears in sections. It flickers slightly before moving on to the next section. This combined with the dark background and faint buzzing noise creates the effect of an old neon sign. Neon signs are a common motif of the 1950s, and a similar effect to this could be used for our production logo.

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