Production Company Intro Deconstruction : Castle Rock Entertainment

Deconstruction of a professional production company logo:

Castle Rock Entertainment is a professional production company founded in 1987 by Martin Shafer, Rob Reiner, Andrew Scheinman, Glenn Padnick and Alan Horn. The company mostly produces comedy films, usually in the romantic comedy sub-genre. This includes films such as "Chaos Theory"(2008) and "Did You Hear About the Morgans?"(2009).

The video starts completely black before a light appears. This light is, at first the only thing visible. There is bright, gentle piano music. The use of moving lights to reveal objects is a common motif in our preferred genre, film noir. With some scenery changes, such as making the light source a swinging lamp, and changing the motion of the light, it would be an effective method of revealing the name of our production company.

The intro fades in with the scene remaining very dark. This creates a silhouette effect, especially contrasted with the bright light of the sun rising behind it. The focal point, the lighthouse, is located in the middle instead of offset, creating a very striking image. A violin plays parallel with the rising sun.

The logo is revealed as a silhouette as the light shines on it, and transitions to white as the light moves away and disappears, leaving the logo behind. The logo itself is a thin serif font, with the letters C and K appearing as sort of book ends to the whole piece.

This production company intro is interesting, and I have found some techniques and effects that could be relevant to my own intro, but overall, I think its themes are too dissimilar to my own.