Deconstruction of professional film production company

Deconstruction of New Line Cinema Production

Research into professional companies give us insight into what sort of existing film distribution companies would produce and market.

New line cinemas, is a subsidiary of the Warner Bros  film production company. 

History 

The company was founded in 1967 and has continued to thrive for around forty years.

 

In 2008 they became a unit of the Warner Bros entertainments with the intention of increasing their film performance and co-ordinate functions, although they keep all production and business affairs separate. 

Highest grossing films and most recent films 

Since 2008 after their alliance with Warner Bros entertainment, they went through a successful period when they released The Lord of the Rings, The Hobbit trilogy and the Conjuring. 

Their most recent famous films are:

• Hot Pursuit (2015)
• San Andreas (2015)
• The Hobbit: battle of the five armies (2014)
• Annabelle (2014). 

Genre

The genre of films New line Cinema produce are broad as they have explored different films genres, from romantic comedies to many sub-genres of horrors.

 

Therefore it makes sense for the production company introduction to be generic and not be genre specific. However, the majority of the films that they have produced have been horrors.

Deconstruction

What I thought was effective about the standard introduction for New Line Cinemas was it's simplicity, which can be generalised to many over many genres.  

Lighting

A low-key lighting, coming from one source emulates the lighting of a film projector, which shines from behind a film reel ribbon. Thus generates an old cinematic feel, which makes this non-genre specific as all films are intended for the cinema.      

Typography

The logo is a combination of text and a main image. The text is a capitalised "NEW LINE CINEMA" that is white with serif font. This makes it stand out on a dark background and clearly focuses in on the "NEW LINE CINEMA", also the use of serif font tells us that this is an old company which it is, enhancing the old cinematic theme.       

Logo

The appropriate use of black the film reel ribbon goes well with the old cinematic projector theme. The centre consists of a rectangle with two film rolls on either side, the second roll to the left is diagonally slanted at the top. The whole thing is lit by a bright blue shadow coming from behind the rectangle and rolls, this makes it stand out and ensures that it does not fade into the black and so making it stand out.     

Sound          

High pitched, classical, stringed music accompanies the introduction which establishes a traditional film production company, rather than using a modern sound track or other sound effects, which would suggests a more modern and newly formed film company.        

Variations: Final Destination 3



 Effectiveness for Genre: Supernatural/Slasher horror cult film

• Changing in variations of smoky reds, orange, yellows then purples colours gives off the image of fire and danger.
• ominous and slow music, generates tension and a sense of impending doom.
• The film rolls are shiny, giving off an metallic appearance, suggesting an industrial environment setting and a violent element to the film.         

Evaluation

New Line  Cinema Production company has a wide range genres which they have explored in their cinematic productions, and have no one key established genre in which they exclusively cater to. This enabled them to maximise creative opportunities in the film industry, and create films of any genre, including film noir.